Look frames & Bikes

LOOK Cycle, founded in 1951 in Nevers, France, began its journey with ball bladders before revolutionizing cycling. Their legacy is rooted in innovation, notably the PP65 pedal, the first automatic cycling pedal, introduced in 1984, transforming cycling safety and performance. In 1986, LOOK unveiled the KG 86, the pioneering carbon frame, followed by the KG 196, the first monobloc carbon frame in 1990. Their advancements continued with the invention of the MAX one onboard computer in 1990 and the KEO pedal series in 2004. LOOK's dedication to innovation earned them the Trophee INPI for innovation in 2009-2010. The KEO 2 MAX and KEO BLADE pedals garnered accolades for design and performance. Their commitment to excellence culminated in the 795 AEROLIGHT road bike in 2014, the epitome of aerodynamics and technology. In 2019, LOOK introduced their first electric-assist bike, crafted in collaboration with FAZUA, marking another milestone in their legacy of innovation.